Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

Our Ecosystem marketers have a deep understanding of IBM business partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing & Communications organization, they drive partner-led demand programs to scale business growth for IBM's technology in line with our strategy based on Hybrid Cloud and AI.

As Partner Activation Marketing Professional you are supporting an EMEA Market, taking direction from a Market Ecosystem Marketing Leader, in driving the activation process for new recruited partners in the Market. Key in this process is building a strong interlock with partners, distributors, sellers and marketing teams and design a best-in-class experience to business partners, working with them into transacting with IBM.

In this role you will:

Lead end-to-end marketing planning, execution and performance for an assigned set of business partners:

• Provide details on quarterly guidance (cross Business Unit and integrated with IBM-led marketing campaigns);

• Coach partners in defining their marketing plans, optimizing campaign development, execution and performance management;

• Advise business partners on developing marketing plans, covering all aspects of IBM marketing (targeting Marketing Sourced Revenue);

• Plan and manage marketing enablement for assigned business partners, BPOI and BPOO marketing progression activities to grow overall partner revenue with IBM;

Advocate for the value of business partners across IBM Marketing and Sales:

• Collaborate with Market/GEO team and Field marketing teams to provide to assigned business partners quarterly and ongoing marketing guidance, in line with marketing strategy and local market specifics;

• Represent business partners in routes to market design (via local Marketing team);

• Integrate business partners in IBM Marketing campaigns & events (in collaboration with IBM Field Marketing).

Work on skills development for assigned set of business partners:

• Advocate and enable business partner transformation to digital marketing (i.e. drive to My Digital Marketing, Seismic, IBM Training);

• Advise on skill progression and tier benefits and closely guide business partners on reaching the appropriate level.

Advocate to business partners on collaboration with IBM:

• Communication on benefits, eligibility, enablement, digital marketing news;

• Engage business partners in launches, events, awards;

• Identify and assist in building the business partner stories (internal and external);

• Target multiple audiences within business partner - C-level, Sellers, Marketers;

• Strengthen the relationship between IBM and the business

This is a Hybrid role, attendance to the office will be required only 3 times per week.

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Required Technical and Professional Expertise

• Previous experience in working with and for business partners.

• Understand evolving partner Ecosystem landscape, partner business models, how partners make money, how they create demand, and relationships between vendors and partners.

• Previous experience in digital marketing and performance management, customer experience, and/or customer service roles.

• Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.

• Strong networking, negotiation and influencing skills with marketing and sales colleagues.

• Strong ability to communicate and collaborate across functions and geographies.

• Writing and presentations skills.

• Organization skills and good attention to detail.

• Client centric attitude.

• Proficiency in Microsoft Office tools.

• Fluent in English and German.

• Bachelor or Master's Degree.

Preferred Technical and Professional Expertise

• Partner marketing experience in a B2B environment, having first-hand experience and a track record of successfully developing marketing strategy and programs.

• Experiments constantly, embracing a client-centric mindset to find new ways to satisfy Partner needs.

• Highly collaborative - able to represent ecosystem in meetings and discussions, building effective teaming relationships within ecosystem marketing and with other marketing and business areas.

• The best candidate has an entrepreneurial mindset and appetite to stretch the role, constantly reimagining what it can deliver.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.